
Hawaii Health Experts is your trusted local radio program dedicated to helping Hawaii residents live healthier, happier lives. Our experts tackle the health topics that matter most to island communities — from preventive care and mental wellness to managing chronic conditions and navigating your health plan. Allowing Hawaii residents to gain information about the products and services they offer through an integrated on-air and online campaign.
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Hawaii Medical Service Association (HMSA) works together with employers, partners, and physicians and other health care providers, we promote well-being; develop reliable, affordable health plans; and support members with clear, thoughtful guidance. Established in 1938 by social workers, HMSA is the most experienced health plan in the state. Starting in 2025, HMSA is supporting TriWest Healthcare Alliance to administer the U.S. Department of Defense’s TRICARE program, providing health care for uniformed service members, their families, and survivors locally. With the addition of TRICARE, HMSA provides health care to nearly 1 million people in Hawaii. We embrace our responsibility as a recognized leader to strengthen the health and well-being of our community. Headquartered on Oahu with centers statewide to serve our members, HMSA is an independent licensee of the Blue Cross Blue Shield Association.

