Real Deal Reed

It is with great sadness to announce the passing of Reed Tamashiro, aka Reel Deal Reed. He was an invaluable member of the Pacific Media Group Radio family holding down afternoon drive on 94.7 KUMU, weekends on 102.7 Da Bomb, and filling in on The Rise and Drive morning show, The Keola Show, or any other shift that was needed. He was a team player, a great talent, and MC, but most of all, a true friend. Hawaii radio and nightlife will never be the same. Rest in paradise, Reed. You will be missed. Our deepest condolences and aloha to the Tamashiro ohana. If you would like to help out Reed’s family during this difficult time, please consider donating to the GoFundMe set up for his family.


The realest in the game, Real Deal Reed!  Our 947 KUMU afternoon drive guy started interning in the radio industry for one reason, to get on guest lists for nightclubs, however, with his winning personality and work ethic, he eventually became an on-air personality!  Reed began doing weekend overnight shifts on 1027, then he moved onto the night show at 931 The Zone and also the afternoon show, then he found himself back where it all started on the 1027 night show.  With 17 years of experience, above all, he values people the most, from the people he works with to valued listeners and clients.  Reed is a man of many endeavors, in addition to lending his voice and personality to the airwaves, Reed has also been working on expanding a pest control company, City Termite and Pest Control.

Born and raised here on Oahu, Real Deal Reed attended Roosevelt and Mckinley High School.  He enjoyed cooking, trying different restaurants and eateries, playing basketball, golfing, working in the garden, and of course spending time with family and friends.